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Google Analytics Bootcamp

Noble Desktop
4.6 452 reviews

Build a working command of Google Analytics and how to interpret its data through this workshop. Discover how to put the platform's information to work, making sharper business calls and uncovering growth opportunities.

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  • 18 and older
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  • 185 Madison Ave, New York, NY & Virtually Online
Google Analytics Bootcamp
Google Analytics Bootcamp
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Start Dates (8) $650/person

Wed. Oct 28th, 10am–5pm ET
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  • Wed, Oct 28 at 10:00am - 5:00pm
  • Thu, Oct 29 at 10:00am - 5:00pm
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Tue. Nov 17th, 6–9pm ET
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  • Tue, Nov 17 at 6:00pm - 9:00pm
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  • Tue, Nov 24 at 6:00pm - 9:00pm
  • Tue, Dec 01 at 6:00pm - 9:00pm
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Wed. Feb 3rd, 10am–5pm ET
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  • Wed, Feb 03 at 10:00am - 5:00pm
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Thu. May 13th, 10am–5pm ET
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  • Thu, May 13 at 10:00am - 5:00pm
  • Fri, May 14 at 10:00am - 5:00pm
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Tue. May 18th, 6–9pm ET
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  • Tue, May 18 at 6:00pm - 9:00pm
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  • Tue, May 25 at 6:00pm - 9:00pm
  • Thu, May 27 at 6:00pm - 9:00pm
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Class Description

Description Syllabus Cancellation Policy

Description

Curious about how to leverage Google Analytics for your business strategy? This comprehensive course teaches you to set up accounts, interpret metrics, and make informed business decisions based on data.

This in-depth course explores the full capabilities of Google Analytics and its diverse applications across business scenarios.

Learn the fundamentals of account configuration and identify the key metrics worth monitoring. Complete this course with comprehensive knowledge of the platform and practical ability to transform its insights into competitive advantages.

While you don't need an existing Google Analytics account to participate, having one available during the workshop is helpful. If you'd like details about specific subjects we address, check out our complete course outline below.

Core Learning Outcomes:

  • Get familiar with Google Analytics fundamentals and platform overview
  • Identify and define the critical business metrics you need to monitor
  • Navigate and interpret Google Analytics reporting features
  • Analyze visitor behavior patterns to uncover expansion opportunities
  • Use Google Analytics to monitor and assess marketing initiative performance
  • Address specific business questions using Analytics insights
  • Master specialized terminology used throughout the Google Analytics platform
  • Compare GA4 with legacy Universal Analytics versions
  • Set up and configure your GA4 account
  • Navigate the GA4 interface effectively

What We'll Cover

  • Google Analytics fundamentals and core concepts
  • Creating your Google Analytics implementation strategy
  • Recommended approaches for Google Analytics account setup
  • Implementing data filters effectively
  • Tracking and measuring conversion events
  • Exploring the Google Analytics dashboard features
  • Understanding Google Analytics reporting capabilities
  • Using Google Analytics data to enhance business results
  • UTM parameter tracking and custom URL implementation
  • Audience retargeting strategies

Discover more about the Google Analytics Bootcamp available through Noble Desktop.

Syllabus

Google Analytics Curriculum

Introduction to Google Analytics

  • What is Web Analytics
  • Intro to Google Analytics
  • How Google Analytics Works
  • Why Web Analytics Matter
  • Questions Google Analytics Answers
  • The Role of Analytics in Your Buyers Journey

Developing a Google Analytics Strategy

  • Intro to Measurement Plans
  • The Importance of Measurement Plans
  • Who Should be Involved in Creating a Measurement Plan?
  • Framework for Developing a Measurement Plan

Best Practices for Setting Up a Google Analytics Account

  • How to install Google Analytics Tracking Code
  • How to test to confirm codes are installed and tracking correctly
  • Understanding the structure of your Google Analytics Account
  • Introduction to Views in Google Analytics
  • Google Analytics account limits
  • Understanding account users and permissions
  • Important Google Analytics configurations

Introduction to Filters

  • Understanding Google Analytics filters
  • Google Analytics filter types
  • How to setup Google Analytics filters?

Conversion Tracking

  • What is conversion tracking?
  • What are goals?
  • How to setup goals
  • Important configurations for tracking ecommerce transactions

An overview of the Google Analytics Dashboard

  • An overview of reports
  • Understanding dimensions & metrics

Google Analytics Reports

  • Audience Report, what it’s for and how to use it
  • Acquisition Report, what’s it for and how to use it
  • Behavior Report, what it’s for and how to use it
  • Conversion Report, what it’s for and how to use it
  • Ecommerce Report, what’s its for and how to use it

How to leverage Google Analytics data to improve performance

  • How to share reports
  • How to setup dashboards and shortcuts
  • How to track your marketing campaigns in Google Analytics

UTM Code Tracking

  • Why Tracking Visitors Matters
  • Introduction to UTM Parameters
  • Anatomy of a UTM Parameter
  • A Look at UTM Parameters in Google Analytics
  • How to Create a Link with the UTM Builder

Retargeting

  • Introduction to Retargeting
  • Why Retargeting
  • How to Create a Retargeting List

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at Noble Desktop (452)

(4.6-star rating across 452 reviews)

This class: 5.0 out of 5 from 1 review

  • Google Analytics Bootcamp

    Great bootcamp class. Nicole was informative and eager to answer any questions.
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Noble Desktop

Noble Desktop is a reputable New York-based training institute known for offering a wide range of creative and technical courses, including web development, design, coding, and digital marketing. With a strong emphasis on hands-on learning and industry-relevant skills, Noble Desktop equips individuals with the knowledge and expertise needed to excel in today's competitive job market.

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CourseHorse’s Choice 4.6 out of 5 · 452 reviews

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