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About Joe Coffee Company

Joe was founded in 2003 as a singular specialty coffee house in Manhattan’s west village with the simple vision of brewing the highest quality, unique coffees and serving them with unsurpassed hospitality and knowledge. In order to bring such highly curated coffees to our customers, we worked alongside some of the most renowned domestic and international roasteries. With the July 2013 launch of our own roasting operations in red hook, Brooklyn, we now roast 100% of our own single-origin and blended offerings. whether in the roastery or in one of our now 10 cafes, we strive to effect our deeply rooted core value proposition: the desire to build, maintain and strengthen community at every level from producer to customer.

We strive to be a source of information and experience for coffee enthusiasts of all varieties.  Join our lectures, demonstrations, and hands-on classes to explore brew methods, milk crafting, coffee processing and evaluation.

School location

Map showing 131 W 21st St, New York, NY 10011

Joe Coffee Company

Chelsea, Manhattan
131 W 21st St
Btwn 6th & 7th Avenues
New York, New York 10011

Reviews of Joe Coffee Company

(4.5-star rating across 240 reviews)
  • Introduction to Coffee & Cupping

    Andrea S. • September 9, 2022
    I loved this Coffee & Cupping Intro I honestly learned so much about the process in which coffee is made, the different types of grains; even the different roasting levels + The cupping was so much fun! We tried some of their signature coffees and some of their single origins too! 100% recommended :)
  • Introduction to Coffee & Cupping

    Giulio H. • September 9, 2022
    The class was very informative. I learned many things about how coffee gets prepared before it arrives to us the way how we see it in the market. I also learned why and how different coffees taste differently. The instructor was an expert and was able to answer all of our questions. I wish the class included teaching how to make different types of coffees such as espresso, French press …etc but I guess that was a different topic that others may prefer to be in a separate class.
  • Latte Art Skills

    Nunchanok H. • June 30, 2022
    It was a wonderful class. I really enjoyed it. Furthermore, the class was beyond my expectations. I learned even the anatomy of the milk, how was that!! If you guys open the barista class let me know.
  • Home Brewing

    Anonymous • June 20, 2022
    overall the class was very informative and interesting. the best part of the class was getting to use the different coffee methods. in a group of 4 people we each got to choose one for hands on experience. the reason this isn’t a 5/5 experience is because the structure of the class could accommodate lower attention spans better by mixing up the length of time spent on the lecture and getting hands on experience with the methods. The first 1.5 hours of the experience was very reliant on a presentation and text heavy. The second part of the class focused on making the coffee. One suggestion could be to break up the coffee making methods mid-presentation.
  • Latte Art Skills

    Nancy R. • May 1, 2022
  • Home Brewing

    Anonymous • April 10, 2022
    Home Brewing at Joe Coffee Company - Chelsea Perfect for any curious coffee enthusiast looking... Cara was Simply Amazing with expertise of Home Brewing, she left me wanting for! The course was so much fun. My new connections to the World of Coffee… Pour-Overs Emerging Coffee Technique I am like a kid in a candy store, now! Thank you.
  • Latte Art Skills

    Ha Min J. • January 31, 2022
  • Latte Art Skills

    Anonymous • October 17, 2021
  • Introduction to Coffee & Cupping

    Anonymous • October 10, 2021
    Our class was educational as coffee is one of the most versatile subject known to man. It was a coherent matter. Cara gave a fairly coherent rendition of the topic, well performed. We love our experience.
  • Latte Art Skills

    Tracy T. • August 22, 2021
  • Latte Art Skills

    Jimmy T. • August 15, 2021
  • Virtual Coffee Tasting

    Daniel R. • August 14, 2021
    This was a great experience !
  • Virtual Coffee Tasting

    Kathleen R. • August 8, 2021
    Thank you so much for the detailed information. Looking forward to more class opportunities to expand my learning. :)
  • Latte Art Skills

    Sonam B. • August 1, 2021
    This was a very informative class, with a really patient and knowledgable instructor! We learned about the science behind steaming milk, and got plenty of opportunities to practice steaming milk and creating latte art.
  • Virtual Coffee Tasting

    Brenda R M. • March 27, 2021
  • Virtual Coffee Tasting

    Anonymous • January 17, 2021
    Excellent class - very well taught and it worked really well despite being entirely virtual
  • Virtual Coffee Tasting

    Amy C. • November 15, 2020
    I got this virtual cupping class for my husband’s birthday and we both loved it! We each learned a lot despite the disparity in our coffee knowledge...him an avid coffee drinker and me not at all. The instructor was very knowledgeable and friendly and was able to get the whole class engaged despite the virtual format. We learned to appreciate the differences in smell and taste with dry grains to brewed coffee and in different temperatures. We also learned a lot about the regional and varietal differences for coffee. This was so much fun and informational so highly recommended!
  • Barista Course

    Karina K. • March 27, 2020
  • Latte Art Skills

    Anonymous • March 9, 2020
  • Latte Art Skills

    Anonymous • March 8, 2020
    I loved the class! The instructors were awesome, thorough, and I can’t wait to keep trying my design skills at home.

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