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YouTube Marketing

Build social media marketing skills for the largest video platform with hands-on training from industry-experienced instructors. You'll learn how to engage target audiences, grow a loyal following, and create content that converts, lifting your business through smart YouTube marketing.

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  • 18 and older
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  • 185 Madison Ave, New York, NY & Virtually Online

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Start Dates (7) $325/person

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  • Tue, Feb 23 at 6:00pm - 9:00pm
  • Thu, Feb 25 at 6:00pm - 9:00pm
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Class Description

Description

In this hands-on workshop, you will master the strategies for leveraging YouTube as a powerful social media marketing platform and develop a comprehensive business content strategy. This workshop provides thorough coverage of all aspects of video-based social media marketing, including channel creation and optimization, content editing techniques, monetization strategies, and integrating Shopify commerce capabilities with your YouTube presence.

Social media marketing has become a vital and indispensable tool for digital marketing success. From understanding the contemporary landscape of social media platforms to developing a strategic marketing approach that generates meaningful growth in your online presence, effective social media marketing has become essential for any business seeking a competitive advantage in today's marketplace.

This comprehensive one-day workshop focuses intensively on one of the most influential content formats available: video content. The workshop examines the YouTube platform in depth and introduces participants to current trends in social media marketing. You will develop a customized marketing strategy tailored to your specific business goals and market position. Learn more about the benefits of social media marketing strategies in our comprehensive digital marketing resources.

This workshop provides an exhaustive examination of all elements involved in video-based social media marketing strategy and execution. For detailed information about topics covered throughout the course, please consult the comprehensive syllabus below.

Key Learning Outcomes:

  • Identify and effectively engage your target audience on video platforms
  • Build and grow a loyal following on the YouTube platform
  • Create and optimize advertising campaigns for maximum impact

Course Syllabus

  • YouTube Platform Fundamentals and Best Practices
  • Developing a Comprehensive Strategy for Video Content
  • Producing Compelling and Successful YouTube Content
  • Professional Editing Techniques for YouTube Videos
  • Monetization Strategies and Paid Advertising Approaches
  • Integrating Shopify E-commerce with Your YouTube Channel

Learn more about YouTube Marketing at Noble Desktop.

Syllabus

Introduction to YouTube

  • Introduction to YouTube
  • History of YouTube 
  • YouTube What's New
  • Creating a channel

Developing a Strategy for Video Content

  • Establish goals
  • Define success metrics 
  • Analyze the competition 
  • Develop target audience
  • Research trends and topics 

Creating Successful Content for YouTube

  • Find a theme for your content
  • Introduction to vlogging
  • Story building and development
  • Creating playlists

Editing Content for YouTube

  • Using YouTube Studio
  • Editing captions and titles for SEO
  • Editing content in YouTube Studio
  • The importance of thumbnails

Monetization and Paid Advertising

  • Ad creation best practices
  • Ad analytics
  • Adding monetization
  • Video insights

How to use Shopify with YouTube

  • Reasons to use Shopify
  • Introduction to Shopify
  • Create collections
  • Manage shop across platforms
  • Showcase brand and products

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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Noble Desktop

Noble Desktop is a reputable New York-based training institute known for offering a wide range of creative and technical courses, including web development, design, coding, and digital marketing. With a strong emphasis on hands-on learning and industry-relevant skills, Noble Desktop equips individuals with the knowledge and expertise needed to excel in today's competitive job market.

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