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Selling to Major Accounts: A Strategic Approach

American Management Association See all classes by this school @ 1601 Broadway, New York, NY

Get fluent in selling to major accounts through a strategic approach in this comprehensive training seminar. Learn how to identify the right accounts, understand their needs, and build lasting relationships. Lift your sales performance and grow business from existing accounts while putting in less wasted effort.

(8) All levels 21 and older
$2,895

3 sessions

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+28950 pts
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Becoming a Trusted Advisor

  • All levels
  • 21 and older
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  • 1601 Broadway, New York, NY
  • 8 hours

Start Dates (0) $1,495/person

No upcoming dates are currently available.

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Class Description

Description

Becoming a Trusted Advisor: How to Develop More Valuable Customer Relationships

In competitive times like these, customers are constantly reevaluating service providers and vendors. Developing a solid rapport with customers is the key to achieving stability and growing business. This workshop shows you the principles and practices of moving from being just a service provider to becoming a trusted advisor and a highly valued business partner. Learn proven skills for navigating critical conversations aligned with client business goals and maintaining positive communication with a consultative mindset. Get hands-on practice applying these skills in class. After just 1 day, you’ll know how to build relationships that can thrive in any business climate.

What You Will Cover

  • Articulating how you help clients achieve business goals
  • Using communication skills that build trust and rapport
  • Planning to identify and align with client styles
  • Managing responses to challenging client situations
  • Practicing the art of influencing

How Will You Benefit

  • Learn to transform client challenges into opportunities
  • Navigate critical conversations for mutual benefit
  • Know the process for gaining trusted advisor status
  • Craft compelling messages that inspire and influence
  • Recognize personality types to adapt your communication style

Who Should Attend

Customer service and sales professionals or independent business professionals who wish to deepen their relationships with clients, increase their sales and grow their book of business.


Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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American Management Association

The American Management Association (AMA) is a global leader in talent development, offering a wide range of educational services to individuals and organizations. With a history dating back to 1923, AMA is a trusted partner for professional development, serving clients worldwide including 90% of the Fortune 500.

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