Are you looking to develop a deeper understanding of the behavior, thoughts, needs, and desires of the community you serve? Do you want to strengthen your impact and problem solving skills? With human-centered research, you can increase empathy and engagement while gathering value feedback to innovate and scale.
Whether you’re a professional, an entrepreneur, or a creative, human-centered research will help you better understand your clients, consumer base or community and gather valuable information.
Based in the methodology of Design Thinking - a problem-solving, idea-generation, decision-making mindset that is applicable and useful in all disciplines (not just the design field!) - this crash course will teach you strategic tools and qualitative research techniques to collect insights on your clients and community.
After years of integrating the design thinking process into their daily work, TYTHEdesign is teaching how this research methodology can translate across fields and sectors into real world, real work experience. With Understanding Clients and Communities with Human-Centered Research, you will walk away with the skills and techniques to design a plan to increase engagement and grow your impact.
What you'll learn:- Real world applications for human-centered research (such as interviews, surveying and observations techniques) through hands-on class work
- Tools, tips and tricks for community engagement and feedback
- Techniques to integrate empathy into your design process from the start
Who this class is for:- Professionals and educators from all backgrounds, interested in adding creative thinking methodology to their work
- Individuals looking to build engagement and create modes for direct feedback among their communities
- Early-stage entrepreneurs or those considering starting a socially-minded venture