Fashion Startup Fundamentals

Do you want to start a fashion business and aren't sure how to begin? Or have you started a fashion business and want to make sure you are on the path to success? If either of these questions apply to you, then this is the perfect class to ensure that you will establish a firm foundation for your fashion business. The class provides a step-by- step guide to launching a fashion business from inspiration to getting your collection to market.

In this class, your instructor will share fundamental strategies to develop and grow your business in a way that works for you. The class will take place at Pratt Institute’s Brooklyn Fashion + Design Accelerator- a hub for ethical fashion and design located in the heart of Brooklyn. You will be immersed in the center of the creative process where sustainable fashion entrepreneur and BF+DA team member Tara St. James will introduce you to sustainable design strategies and to the sustainability consulting, sample production and manufacturing services available at the BF+DA.

Topics covered include:

• Identifying and attracting your target customer
• Branding and brand protection
• Sustainability and sustainable design strategies
• Sourcing fabrics and materials
• Developing samples
  Working with manufacturers
• Costing strategies
• Marketing