Intro to the Advertising Industry

In this workshop, you’ll learn about how this industry works and give it a test drive.

If you’re considering a career in the advertising industry, there hasn’t been a more exciting time than right now. While it’s historically known as the advertising industry, today’s business is driven more by ideas than ads. Digital technology and social media have transformed the way creative agencies develop ideas for brands. Content creation and brand experiences are the new must haves for brands to stay relevant with today’s consumers. That’s because people don’t watch ads, they watch stuff that interests them and they’re way better at tuning out. Welcome to the pop culture industry where social buzz is currency, insights are critical, and consumer engagement is king.

Here’s what we’ll cover:

• The big picture: how business operates within an advertising agency
• The roles: what are the different positions that exist within an agency
• Where would I fit in an agency
• Who are the leading agencies in today’s advertising industry
• The process of creative idea development: strategy + creative
• Case studies of the most successful recent advertising campaigns
• Simulated agency pitch: create your own campaign and present your ideas

Who should attend: Career switchers, students, and those interested in exploring the advertising industry.