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Get Business Savvy and Find the Audience
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
Content that Sells: Get Business Savvy and Find the Audience Practical tips, both creative and economic, for crafting content that will find an audience and sell to distributors. Streaming services, television networks, and film companies all have something in common – they each want and need content. It’s the lifeblood of the industry. From scripted to unscripted and documentary, there are rules, concerns, and techniques that inform them all....
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$250
Presentation Skills for Ad People
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this workshop, participants will learn how to effectively communicate ideas and speak confidently in front of their clients. This course covers everything from how to plan for a great presentation to actually delivering it. Presentation skills are absolutely critical to success in the advertising world. And if you’re a human with a pulse, you’re statistically prone to hate speaking in front of a crowd. Jerry Seinfeld said it best when...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$280
Crash Course in Pop Culture Engineering
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Learn how you can incorporate pop culture engineering into your process during our half day workshop. Pop culture engineering is about uncovering hyper-relevant insights into pop culture and then crafting big ideas that connect. Ideas that shift behavior. Ideas that literally change the way people engage with your brand or product. To thrive in our industry today, you have to think beyond the print ad or website. Think bigger than the 30-second...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$350
Crash Course in Creative Brief Writing
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this half day account planning workshop, you'll explore the strategic processes and techniques employed by the world's best creative agencies to get closer to consumers and write razor sharp briefs. Great creative work begins with a killer brief. It's not easy to develop creative briefs filled with insight, consumer understanding, and inspiration for your team. It takes time, hard work, and passion. Luckily, there's a process to unlocking this...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$250
Account Planning: Understanding Consumers
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
During this workshop you’ll learn about account planning and research techniques. You’ll dig deeper into understanding your target audience, and you’ll reimagine your approach to insights and strategy. The work of an account planner or brand strategist is only as good as what can get passed around and talked about at the client side after the agency is gone. Data is critical. So are insights. But equally important is the "theatre...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$250
Influencer Marketing
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
In this class, you will learn how to build an influencer campaign, who to pick and what initiatives to create. The hottest celebrities, the channels with the most subscribers, the blogs with the most followers… they all have more influence on our shopping and taste habits than any given brand’s advertising. Leveraging their pull could mean hundreds of new fans of your branded content. In this class, you’ll learn how to build an influencer...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
Introduction to Product Management
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
From ideation, through prototyping and testing to actually having a first version of your product, this class will introduce you to the different stages of a product lifecycle. A step-by-step description of the organizational principles and best practices to take a product to market: Customer development, Empathy Maps, Product Roadmap and Financial Modeling. During this intensive course, you’ll learn the tools, the time required and the people...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
The Art & Science of Facebook Ad Campaigns
Iris7 Marketing See all classes by this school @ 159 20th St, Brooklyn, NY
You need two things to advertise effectively on Facebook: an understanding of how to create great ad content and the technical knowledge to run a successful campaign. Presented by a brand strategist and a former Facebook Client Solutions Manager “The Accidental Marketer: How to Create a Successful Facebook Ad Campaign” will teach you both the art and science of Facebook advertising. You will walk away with the knowledge and skills you need to...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$25
Instagram for Business and Brands
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Students attending this workshop will be given with a one day crash course in how to craft the ultimate Instagram presence for your company or brand. Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Despite it's rapid growth, it appears to challenge many companies and brand managers. Many brands have mastered the...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$175
Intro to the Advertising Industry
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this workshop, you’ll learn about how this industry works and give it a test drive. If you’re considering a career in the advertising industry, there hasn’t been a more exciting time than right now. While it’s historically known as the advertising industry, today’s business is driven more by ideas than ads. Digital technology and social media have transformed the way creative agencies develop ideas for brands. Content creation and...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$140
Marketing and SEO for WordPress Websites
Classeteria See all classes by this school @ 284 Suydam St, Brooklyn, NY
This is a two hour crash course on web marketing for WordPress websites. Whether you have a blog, a portfolio or a brochure site, this course will be help you get started drawing traffic and analyzing it so you can make more informed decisions about how to meet your target audience. We’ll cover such topics as: Adding features to your site that will generate more traffic and get your site visitors to return. Better indexing by the major...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$25
Innovation for the Connectected Age
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Connected By Design is a unique workshop that will show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$400
Copywriting for Your Brand
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
A powerful headline can trigger hundreds of clicks and shares, even when the web is so visual! Writing for online channels is an art. In this class, you’ll learn how to create compelling content, how to engage an audience and drive a conversation to inspire action. From blogging to search engine optimization to influencer marketing. Writing on the web is so much more than GIFs and photos. In today’s web, writing is the #word. What You Will...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
How to Search, Identify and Utilize Insights
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this workshop we’ll learn what an insight is and isn’t, how to craft insights, why they’re important and how to apply them. Insight. It might be the most misunderstood word in our industry. It’s also arguably the most important. Insights drive brand strategy and fuel creative. They can often be the difference between a powerful brief and a crappy one. The ideal session for people who look for insights and for those who turn them...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$320
Branding You! Personal Branding & Social Media Workshop
ABEL Intermedia See all classes by this school @ 32 Court St, Brooklyn, NY
Brand strategist Phil Pallen is in the house! And it’s time to talk specifics. How are you (yes, you) prepared to set your personal brand in motion? In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based casting director and talent manager Barbara Barna Abel and LA-based brand strategiest Phil Pallen, who...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$150
New Media Marketing Strategies
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
As people's attention become more fragmented, the stories and brands we create need to move across channels, gaining views and shares on blogs, social media, forums, paid advertising and more. In this class, each student will have a deeper grasp of the evolution of media by understanding what brands are doing successfully to get into people’s stream of attention. They then will be able to plan out a media strategy that gives them the power to...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
Introduction to Rapid Prototyping
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
Do you have great ideas for your product? Do you want to learn how to make your product happen faster and more efficiently? This course on Rapid Prototyping will help you better define your product, establish a clear plan for prototyping, and iterate on your design by learning earlier from users. “Learn early, learn often” is the guiding principle behind this fast design process. By investigating the underlying framework and principles...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
Art of Content Monetization
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
This course will help you effectively develop, implement, and measure your monetization strategy. Which involves learning new ways to distribute and market content so that you can reach incremental buyers. You’ll learn how to monetize content, the concepts behind best practices and which one is right for you and your content. What You Will Learn: Learn your options for monetizing your online content. Explore and utilize best practices for...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
Optimize Your Brand with SEO and SEM
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
In an environment with increasing complexity and brutal competition, Search optimization could be the edge you and your brand need. Search is the great equalizer. Any brand, of any size, with the right search strategy, can be at the top of the consumer’s consideration. Search is also the only time when we actually say, plain and clear what we are looking for. And the optimization of your brand’s presence in a search engine across devices, anytime,...
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
The Complete SEO
Marccx Media See all classes by this school @ 195 Montague St, Brooklyn, NY
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this course for: Entrepreneurs and Business Owners who would like to drive...
All levels
18 and older
This class isn’t on the schedule at the moment, but save it to your Wish List to find out when it comes back!
$349
