Branding Training
Brooklyn
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How to Search, Identify and Utilize Insights
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this workshop we’ll learn what an insight is and isn’t, how to craft insights, why they’re important and how to apply them. Insight. It might be the most misunderstood word in our industry. It’s also arguably the most important. Insights drive brand strategy and fuel creative. They can often be the difference between a powerful brief and a crappy one. The ideal session for people who look for insights and for those who turn them...
Crash Course in Creative Brief Writing
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this half day account planning workshop, you'll explore the strategic processes and techniques employed by the world's best creative agencies to get closer to consumers and write razor sharp briefs. Great creative work begins with a killer brief. It's not easy to develop creative briefs filled with insight, consumer understanding, and inspiration for your team. It takes time, hard work, and passion. Luckily, there's a process to unlocking this...
Branding You! Personal Branding & Social Media Workshop
ABEL Intermedia See all classes by this school @ 32 Court St, Brooklyn, NY
Brand strategist Phil Pallen is in the house! And it’s time to talk specifics. How are you (yes, you) prepared to set your personal brand in motion? In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based casting director and talent manager Barbara Barna Abel and LA-based brand strategiest Phil Pallen, who...