Marketing Strategy Courses
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Innovation for the Connectected Age
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Connected By Design is a unique workshop that will show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed...
Crash Course in Pop Culture Engineering
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Learn how you can incorporate pop culture engineering into your process during our half day workshop. Pop culture engineering is about uncovering hyper-relevant insights into pop culture and then crafting big ideas that connect. Ideas that shift behavior. Ideas that literally change the way people engage with your brand or product. To thrive in our industry today, you have to think beyond the print ad or website. Think bigger than the 30-second...
New Media Marketing Strategies
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
As people's attention become more fragmented, the stories and brands we create need to move across channels, gaining views and shares on blogs, social media, forums, paid advertising and more. In this class, each student will have a deeper grasp of the evolution of media by understanding what brands are doing successfully to get into people’s stream of attention. They then will be able to plan out a media strategy that gives them the power to...
The Accidental Marketer
Iris7 Marketing See all classes by this school @ 159 20th St, Brooklyn, NY
Behind every effective marketing campaign is a finely tuned message. The Accidental Marketer is designed for small business owners and non-profit managers looking to sharpen and leverage their organizational messages to attract customers, donors, and brand ambassadors. In an effort to raise capital and build a customer base, many startups, small businesses and non-profits inadvertently create a tangle of messages. At a certain...