Content Marketing Bootcamp

Content Marketing

Introduction to Content Marketing

• What is content marketing
• The Role of content marketing
• Planning your content strategy
• Creating a content calendar

Content Creation

• The different types of content
• Mapping content to buying stages
• Utilizing content curation
• Content creation best practices

Content Promotion

• Content promotion best practices

Content Measurement

• Why you need to promote your content
• Where to promote your content
• Creating a content promotion plan
• How to measure the success of your content marketing
• KPIs for content marketing
• Identifying opportunities to maximize results

• Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
• Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
• For cancellations and reschedules, please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.