Business Training
Brooklyn
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Confidence & Speaking up: future of female leadership
Energize Your Voice See all classes by this school @ 260 Ainslie Street, Brooklyn, NY
Own the room and live authentically in your leadership and professional communication. As female and female-identifying leaders and future leaders, you have an incredible capacity to contribute to your organization and show up powerfully in your personal and professional life. Think about your vision for your leadership and compare it to your current behavior. What are ways in which you can dive more deeply into authenticity? How can you take...
Crash Course in Creative Brief Writing
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this half day account planning workshop, you'll explore the strategic processes and techniques employed by the world's best creative agencies to get closer to consumers and write razor sharp briefs. Great creative work begins with a killer brief. It's not easy to develop creative briefs filled with insight, consumer understanding, and inspiration for your team. It takes time, hard work, and passion. Luckily, there's a process to unlocking this...
Account Planning: Understanding Consumers
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
During this workshop you’ll learn about account planning and research techniques. You’ll dig deeper into understanding your target audience, and you’ll reimagine your approach to insights and strategy. The work of an account planner or brand strategist is only as good as what can get passed around and talked about at the client side after the agency is gone. Data is critical. So are insights. But equally important is the "theatre...
Branding You! Personal Branding & Social Media Workshop
ABEL Intermedia See all classes by this school @ 32 Court St, Brooklyn, NY
Brand strategist Phil Pallen is in the house! And it’s time to talk specifics. How are you (yes, you) prepared to set your personal brand in motion? In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based casting director and talent manager Barbara Barna Abel and LA-based brand strategiest Phil Pallen, who...
Drop-In Resume & Career Help
Brooklyn Public Library See all classes by this school @ 10 Grand Army Plaza, Brooklyn, NY
Get free one-on-one assistance with resumes, cover letters, career advice, and more with help from a Job Information Resource Librarian. Our staff offer guidance on resumes and cover letters but do not write or type these documents for patrons. Assistance is first come, first served.
New Media Marketing Strategies
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
As people's attention become more fragmented, the stories and brands we create need to move across channels, gaining views and shares on blogs, social media, forums, paid advertising and more. In this class, each student will have a deeper grasp of the evolution of media by understanding what brands are doing successfully to get into people’s stream of attention. They then will be able to plan out a media strategy that gives them the power to...
Creative Team Building: Leadership and Culture
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
You can have the best talent in the market, but if they don’t connect as a team, then they won’t work well together, costing managers headaches and the company thousands of dollars. Building the right team goes beyond interviewing, or matching skills to company needs. In this class we’ll review team dynamics and explore the role of leadership in building effective teams. From setting up the right hiring process, and the right culture for your...
Introduction to Rapid Prototyping
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
Do you have great ideas for your product? Do you want to learn how to make your product happen faster and more efficiently? This course on Rapid Prototyping will help you better define your product, establish a clear plan for prototyping, and iterate on your design by learning earlier from users. “Learn early, learn often” is the guiding principle behind this fast design process. By investigating the underlying framework and principles...
Art of Content Monetization
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
This course will help you effectively develop, implement, and measure your monetization strategy. Which involves learning new ways to distribute and market content so that you can reach incremental buyers. You’ll learn how to monetize content, the concepts behind best practices and which one is right for you and your content. What You Will Learn: Learn your options for monetizing your online content. Explore and utilize best practices for...
Influencer Marketing
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
In this class, you will learn how to build an influencer campaign, who to pick and what initiatives to create. The hottest celebrities, the channels with the most subscribers, the blogs with the most followers… they all have more influence on our shopping and taste habits than any given brand’s advertising. Leveraging their pull could mean hundreds of new fans of your branded content. In this class, you’ll learn how to build an influencer...
Introduction to Product Management
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
From ideation, through prototyping and testing to actually having a first version of your product, this class will introduce you to the different stages of a product lifecycle. A step-by-step description of the organizational principles and best practices to take a product to market: Customer development, Empathy Maps, Product Roadmap and Financial Modeling. During this intensive course, you’ll learn the tools, the time required and the people...
Negotiate to Succeed
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
In this class, you will learn fundamental negotiation principles to specific real-world examples of how to be a more effective negotiator and secure more of what you want for your business. Negotiation is a reality. Here are some hard facts: Fact # 1: Negotiating is an evolving practice. Fact # 2: Negotiating new business is essential. Fact # 3: You spend a significant part of your day negotiating, whether you're aware of it or not. At the core...
Optimize Your Brand with SEO and SEM
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
In an environment with increasing complexity and brutal competition, Search optimization could be the edge you and your brand need. Search is the great equalizer. Any brand, of any size, with the right search strategy, can be at the top of the consumer’s consideration. Search is also the only time when we actually say, plain and clear what we are looking for. And the optimization of your brand’s presence in a search engine across devices, anytime,...
Project Management: From Strategy to Delivery
Made in NY Media Center by IFP See all classes by this school @ 30 John St, Brooklyn, NY
Increase your knowledge, awareness, and skills in planning, managing and controlling a project through interactive project-based learning and real-time workshopping. In today’s world, project managers face the twin challenges of rapidly changing technology and a workforce that is becoming more contract-based by the day. This course navigates timely ins and outs of project planning and project management in 2017. We will review the fundamentals...
Acting: Creating a Thriving Career I
The Barrow Group Acting School See all classes by this school @ 254 Hicks St, New York, NY
Learn how to craft the career of your dreams in the world of acting. This class will help you clarify your vision, develop a strategy, and overcome limiting beliefs that may be holding you back. Take the first step towards a thriving career in acting.
Instagram for Business and Brands
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Students attending this workshop will be given with a one day crash course in how to craft the ultimate Instagram presence for your company or brand. Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Despite it's rapid growth, it appears to challenge many companies and brand managers. Many brands have mastered the...
The Complete SEO
Marccx Media See all classes by this school @ 195 Montague St, Brooklyn, NY
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this course for: Entrepreneurs and Business Owners who would like to drive...
How to Run a Facebook Ad Campaign
Iris7 Marketing See all classes by this school @ 159 20th St, Brooklyn, NY
Advertising effectively on Facebook requires an understanding of how to create great ad content combined with technical insights into how campaigns work. Co-presented by brand strategist Jennifer Friedlin and Terry Rice, a former Facebook Client Solutions Manager, “How to Run a Facebook Advertising Campaign” will give you all the tools to launch your next ad. You will walk away knowing how to execute campaigns that resonate with...
Intro to the Advertising Industry
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this workshop, you’ll learn about how this industry works and give it a test drive. If you’re considering a career in the advertising industry, there hasn’t been a more exciting time than right now. While it’s historically known as the advertising industry, today’s business is driven more by ideas than ads. Digital technology and social media have transformed the way creative agencies develop ideas for brands. Content creation and...
The Accidental Marketer
Iris7 Marketing See all classes by this school @ 159 20th St, Brooklyn, NY
Behind every effective marketing campaign is a finely tuned message. The Accidental Marketer is designed for small business owners and non-profit managers looking to sharpen and leverage their organizational messages to attract customers, donors, and brand ambassadors. In an effort to raise capital and build a customer base, many startups, small businesses and non-profits inadvertently create a tangle of messages. At a certain...