So Your Website Sucks - Planning a Goal-Driven Redesign

Your website is usually the first thing people see when they want to learn about your organization. It’s the true visual representation of who you are - so plenty of thought, planning and expertise should go into developing it. But how do you figure out what you need, understand technology that’s changing every day, and bring it home on budget?

These two hours will take you through the necessary steps to start, conquer, project manage,  and launch a new website. We’ll outline the process to redesign a website, and we’ll talk about which parts you should outsource, especially if you’re on a tight budget.

Whether you're looking to streamline your existing website or embark upon a full redesign, this class will give you the tools you need to identify your online goals and design a user experience to meet them! You’ll leave this session empowered to better timeline, scope, budget and assess feasibility of your website project. 

What you'll learn:

• The Radish Lab Discovery process: What is it? Why is it so important? 
• Content Strategy: But why can’t I just use the old content? 
• Insight into the brain of someone who builds websites for organizations all day, every day;
• How to measure the effectiveness of your website using analytics and metrics;
• How to draft an effective RFP;
• How to organize and plan using Information Architecture and site mapping;
• How to get your creative straight ;
• How to figure out your technical approach;
• And, lots more (we hope)!

Who this class is for:

• Professionals, entrepreneurs, creatives, and communications strategists/marketers ready to focus on company and brand storytelling and design
• Nonprofit and social impact leaders thinking about redesigning their organization or company’s website
• Communications professionals tasked with revamping or redesigning their organization or company’s website
• Anyone interested in learning more about web design and development from an agency perspective