Digital Marketing Strategy
- Intro to Digital Marketing
- Target Audience Identification
- Developing Your Positioning in the Market Place
- Developing Your Digital Marketing Strategy
Website Fundamentals
- Introduction to the Hub & Spoke Model
- Designing an Effective Homepage
- Designing Effective Product Pages
In this hands-on course, students are provided a proven framework for creating a successful Digital Marketing strategy and are guided by an industry expert through lessons on website fundamentals. Develop your position in the marketplace, and convert website visitors into leads and sales.
This course is designed to give beginners the practical skills they need to jumpstart their digital presence or grow their existing brand relevance.